Case Study – Recruitment SLA with Dana Corporation

The Challenge:

The rapid growth of Dana Corporation meant that finding highly skilled and experienced employees that could hit the ground running was essential. Dana had three recruitment companies on their existing PSL, who were failing to deliver the calibre or quantity of candidates Dana needed.

Dana needed to work with a knowledgeable recruitment company that had the experience in filling a wide range of business-critical roles, in the UK, Europe and the US. With such a niche and fluid business model, the skills required from prospective employees needed to mould seamlessly across roles adding to the challenge of marrying technical skills with transferable soft skills.

Through their reputation of recruiting into Tier One Automotive Manufacturers, Recruit 12 was sought out by Dana Corporation to partner with them in their recruitment drive and has been working collaboratively with them since January 2019.

Recruit 12 supports Dana Corporation with the recruitment of both permanent and contract employees to fulfil a wide range of business-critical roles from skilled technical engineers to Senior Leadership roles at the highest level.


The Solution:

  • Using our recruitment portal, customised to reflect the recruitment needs of Dana Corporation, we eliminated the need for hiring managers to carry out lengthy first-round interviews which have resulted in a reduction in time to hire by 50%.
  • Working collaboratively with hiring managers and the Senior Leadership team across several continents to deliver a precise and bespoke recruitment service that fits the organisation’s business model.
  • The resources to recruit across multiple sectors including Off-Highway, Aftermarket, Light Vehicle and Commercial Vehicle and from engineering roles through to commercial roles, middle management, and senior leadership team.
  • Giving Dana Corporation options on the diverse range of technical skills that can fill their roles to reach a wider candidate pool and ensuring that transferable soft skills are present to match the fluidity of the business.
  • Addressing the benchmarking of salaries to ensure that Dana Corporation remains a competitive employer.
  • Gathering a pool of highly-skilled, reliable niche contractors to fulfil urgent business-critical roles and bespoke one-off projects.


The Results:

  • Reducing Dana Corporation’s time to hire by up to 50%.
  • Better access to more high-quality candidates with niche skills fitting the requirements of the organisation’s bespoke roles.
  • Increasing the business’s headcount in order to achieve an increased turnover and Nett profit.
  • Focused recruitment marketing strategies that have increased Dana Corporation’s engagement with highly skilled candidates.
  • Eliminated lengthy first stage interviews through a customised recruitment portal.


Client Testimony:

“Dana Corporation has worked exclusively with Recruit 12 for over 2 years, recruiting for a wide variety of roles from complex technical engineering positions to senior-level commercial directorships across the UK, Europe, and the US. Their experience and knowledge mean that they consistently deliver on time and to the highest standard, offering us a bespoke recruitment service that caters to our business needs.” Karen Shears, European HR Manager.


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